SEO is here to stay and rule the way you run operations on your online site or store. Google’s frequent updates to it algorithm is no excuse for you to slack. Slacking only means ranking lower and further from the first page of search engine result pages. The checklist of good SEO practices includes:
- Keyword-targeted content
Content is still the king on your site, the meat that holds everything else together. For your content to stand out and rank high on search engine result pages, it should be relevant and unique. Duplicated content is looked down upon, and you may get penalized for it. So, you should have content relevant to the keyword, and you shouldn’t stuff content with the keywords or phrases. Also, create unique content for your Liberty Village condo on the different social media platforms.
It is also worth mentioning that you should publish long and higher-quality content. Long-content is preferable for ranking on SERPs.
- Use Title Tags
With the right keyword(s) selected, you should use a title tag to tell Google what your page is all about. The title tag is the torch that sheds light on this. To make it easy for search engine to single out your content, you should use the relevant keyword or phrase. The use of the keyword searched by users will increase the page’s visibility plus the click-through rates.
Including your brand name beside the primary and the secondary keyword increases visibility. You should, however, avoid duplicated title tags and also keep the title tag at a minimum of 55 characters.
- Use Meta description tags
To increase click-through-rates to your website from the search engine result page, you need meta description tags. Limit the meta tags to 155 characters and also include the primary keyword. This description must be compelling and not a duplicate.
- Make your site mobile friendly
Mobile friendliness means that users can read your content on their mobile devices with ease. You need to make sure your website is mobile optimized by Google. Mobile friendliness also means a website that loads fast. To increase loading speeds, you need to get rid of all unnecessary information and reduce image sizes.
- Including the keyword in the first paragraph
Most readers will go through the first paragraph of your content to determine whether they should spend time reading your content or not. For that reason, you have to focus all your energy on the first paragraph and also throw in the first paragraph.
This is also good practice because Google’s crawling bot crawls from top to bottom and it deems content relevant if the keyword appears on the first page.
- Internal Linking
Internal links are links on a page that point to another page within a domain. It is a good SEO practice as it strengthens keywords on different pages. It also boosts the relevance of pages. Use the right anchor texts for internal linking.
- Create readable content
Creating long content with focused content is of no importance if the content isn’t readable. The article should be scannable. Use bullet points and bold the important points. You should also write short paragraphs.
Finally, use image ALT tags, header tags, and keyword phrases. Do not forget to link to authority sites, use XML Sitemaps or to submit the sitemaps to Google’s Search Console.