Public Relations is a tough job that requires you to wear different hats at the same time. Being at the forefront of digital marketing, you require tools that will simplify the entire process. Some of the tools you’ll need to improve your brand image across different channels include:
For content development and promotion, you need BuzzSumo. It is a tracking tool that makes awareness of the latest digital marketing trends easy. Every public relations agency Toronto uses BuzzSumo for curation of content and for the development of unique content that sells.
It also allows you to keep tabs on your competition allowing you to monitor the content they publish as well the engagement the competitor content receives. You can also analyze and offer analytics on content. This helps you create higher quality content.
You can also use BuzzSumo to identify the right influencers you need to build professional relationships with.
- Hemingway Editor App
Manually proofreading may work but you will miss a few mistakes. For proofreading, you should consider using this app. As an interactive editing tool, it also highlights grammatical errors, highlights complex sentences and highlights passive voice when overused.
Your writing represents the brand, and you have to make sure it is of the highest possible quality. Grammarly, an online tool for spell checking and grammar correction improves your communication as it highlights all writing mistakes in your content.
You can also get the free extension for Firefox, Chrome, and Safari for correction of more than 150 types of error in content. You can also use it when writing posts on social media platforms or when writing emails. You may also use it to clarify suggestion, discover synonyms and publish plagiarism-free content.
- HARO – Help a Reporter Out
You can finally find media coverage opportunities with ease thanks to this PR tool. Help a Reporter Out connects bloggers and journalists helping every journalist reach their demanding deadlines.
Through HARO, journalists in need of experts list their needs and the identified sources of media opportunities identified.
- Talkwalker Alerts
Reputation management is a significant part of PR, and it’s up to you to monitor the reputation of the brand and to address damaging content out there. It is free and easy to use and gives email updates of the latest and relevant mentions of the brand you are managing on the web.
For influencer management, you need Traackr. This is an effective PR tool for building effective digital and social media strategies. It helps direct focus to the right influencers. Though expensive, it is worth the money. Why? Consumers don’t trust brand-speak and advertising, but they believe influencers. Therefore, Traackr simplifies your search for the right influencer within your niche.
This is an opening, scheduling, and a tracking tool that lets you know who open your email and when they open it. With one-click scheduling, you get to book meetings in one rather than ten emails. Your guests can then choose their preferable time, and Mixmax finishes up scheduling.
It also comes with templates letting you create the most effective emails. Other than email tracking and scheduling, you can use it to set reminders, surveys, send later, and polls. You also get Giphy integration, multiple signatures, Google Drive and DropBox integration and custom branding.
- SEMRush for advanced keyword research
- Ahrefs for SEO and backlinks. You can also try site explorer.
- Canva for graphic design
- Scoro for work management
- Prowly for overall PR and communications.